Welcome To King Beauty Supply

King Beauty Supply, located at 4700 S Broadway, Los Angeles, CA 90037, is a well-established destination for beauty professionals and everyday shoppers seeking a wide range of hair, skin, and nail products. This supply shop is known for its extensive inventory, offering hundreds of quality items including top-brand weaves, lace wigs, braids, ponytails, and a full selection of hair care essentials. Whether you’re a professional cosmetologist, a salon owner, or just someone who loves to experiment with beauty trends, King Beauty Supply is designed to be a one-stop shop for all your needs
 New Consultation

New Consultation

 All Services

All Services

Book Appointments

Book Appointments

Gift Cards

Gift Cards

Our Story

King Beauty Supply has been serving the Los Angeles community for decades, growing from a small neighborhood store into a trusted source for beauty products across the city. Founded by Susie and David, the shop has become a staple for local stylists and beauty enthusiasts, known for its wide selection and commitment to stocking the latest trends. Their mission has always been to provide quality products and reliable service, helping customers look and feel their best, whether they’re prepping for a special occasion or just restocking their essentials.

Location Map

King Beauty Supply
Address: 4501 W Martin L King Jr Bl # D, Los Angeles, CA 90016, United States Tel: +1 323-291-6118

One of the standout features of King Beauty Supply is the sheer variety of products on offer. Customers consistently mention that “they have EVERYTHING,” from hard-to-find beauty items to everyday basics. The store is especially popular among those looking for ebony beauty care and multicultural hair products, making it a go-to for both local and international clients, as well as for those working with celebrity clientele. The knowledgeable sales associates, many with over a decade of experience, are always ready to recommend products and help you find exactly what you need, whether it’s a specific brush, a discontinued makeup item, or the latest in hair extensions.

The vibe at King Beauty Supply is all about convenience and efficiency. Many customers appreciate the fair prices and the ability to quickly find what they need, especially when shopping in a hurry. The staff, including owners Susie and David, are recognized for their long-standing presence in the community and their dedication to keeping the shelves stocked with in-demand products. Some reviews highlight the helpfulness of the team, noting that they don’t hesitate to offer advice or product recommendations when asked.

However, the shop’s reputation is mixed when it comes to customer service. While some shoppers praise the convenience and product selection, others have noted issues like higher prices on certain items compared to other supply stores, and a customer service experience that can range from friendly and helpful to rushed or impersonal. There are also occasional reports of staff being overly watchful or not as knowledgeable about all product lines, especially regarding specific hair care needs for Black customers.